Search Engine Optimization ( also called SEO) is the process of improving the volume and quality of traffic to a website through search engines (like google, bing, yahoo ). Bournemouth
It is also used and the words “search engine optimization” and ” search engine optimization “.
As a website is well positioned in the results pages of search engines, the more visitors it will have.
SEO may target different kinds of search: search for images, local search, video search, books, discussions, blogs, news.
Optimizing a website’s visibility on search engines is the presence site in all these types of searches.
As Internet marketing strategy, SEO considers how search engines work and what people search the Internet.
SEO offers owners of sites four basic benefits:
– Indexing pages
– Rankings: best possible positioning of the site on keywords that drive traffic
Optimizing a website primarily involves editing the content and source code of the page to enlarge releventa by obtaining a certain density of keywords and remove items that prevent proper indexing of web pages in search engines.
Because SEO techniques often involve modifying the source code of the website, they can be combined with web development services and web design (menus, content management systems, payments systems …).
White Hat SEO versus Black Hat SEO
SEO techniques can be classified into two broad categories: techniques that search engines recommend them and techniques recommended by search engines.
Black Hat SEO or spamdexing refers to methods such as: link farms, keyword use excess hidden text. Using Black Hat SEO techniques can lead to temporary or permanent dezindexarea a site.
White Hat SEO techniques that comply with the guidelines consists of search engines and is aimed at getting the long-term results. White Hat SEO generally refers to the creation of content for users, not for search engines, but also involves the accessibility of content for search engine robots.
Optimizare organica SEO vs Pay Per Clic (PPC)
Search engine optimization (SEO) and Pay Per Click (PPC) are two bedside techniques of online marketing ( Search Engine Marketing, SEM ).
Most experts SEM offering two services considered as SEO technique brings a greater increase in ROI compared to PPC.
Search engines offer the largest organic search space, which means that the visibility of a website depends mainly on SEO and PPC or banner advertising not online. This does not mean that a PPC campaign may not be useful or even preferable for some sites.
Hiring a professional SEO
If you are considering hiring an SEO specialist , the more you do it sooner, the better. A good SEO specialist can successfully optimize an existing website, but the best time to call in a specialist SEO is when you want to launch a website. You save time and money if you know from the start who is the best platform on which to build the site, which is the best structure … etc.
Before choosing an SEO specialist, here are some questions you can contact them:
- What projects have you been involved?
- Can you give some examples of success stories?
- What experience do you have in this field?
- What is your experience in the development and optmizarea international sites?
- Respect the Google Webmaster Guidelines?
- What are the most important SEO techniques you have available?
- You share with me all the changes you bring my website and I will provide detailed information about your recommendations and the reasons on which they are based?
Although there are SEO companies and freelance SEO that provides customers with SEO services valuable SEO few who do not respect the ethics put in a bad light by their extremely aggressive attempts to manipulate search engine results biased. Practices that violate Google guidelines may result in a negative adjustment to this site on Google or even the removal of your website from Google’s index.
Starter Guide Google Search Engine Optimization
“Step Guide Google Engine Optimization Search was initially launched as an effort to help teams Google, but we thought it would be just as useful for beginner webmasters in optimizing for search engines, and want to improve both site interaction with users and search engines. Although this guide will not disclose any secret that your site automatically to rank first for queries in Google (sorry !), that the best practices outlined below will simplify both crawling and indexing your content by search engines. “
The guide can be read here .
I hope you have found the answer to the questions What is SEO? What is SEO?